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As a teenager, I shopped Melrose Ave in the late 1970’s. Vintage shopping
wasn’t hip back then, except to those of us without a budget
to do otherwise. I learned to pick up key pieces like in jackets,
beaded sweaters, belts and 1940’s pumps that would make my
humble, poor wardrobe look stylish. Most of these wardrobe staples
I still have today.
Times change and by 2000 vintage shopping had become couture shopping
with most shops too expensive for my tastes. Most red carpets events
have celebs wearing vintage gowns and new, A-List designers are
using aspects of vintage designs in their collections. The cost
of vintage apparel had risen to the point where it was beyond my
means.
Then I heard about Shareen Vintage in downtown Los Angeles where
cool vintage apparel was affordable again. I finally made it to
a glorious (but very warm) funky warehouse packed with racks and
racks of vintage women’s clothing from as early as the 1920’s
to as late as the 1990’s all at super affordable pricing.
I had a hard time finding anything priced here higher than $100.
Owner, Shareen Mitchell finds unique vintage women's pieces and
gives them new life by cleaning, steaming and mending them at her
Downtown warehouse. Her enviable sense of style, instinctually has
her picking out great pieces and then offering them to waiting crowds
of vintage style enthusiasts.
The pricing here averages 10%-65% less that other vintage boutiques.
Shareen wanted to keep her pricing low and provide an alternative
to vintage resale stores on Melrose, La Brea and Fairfax avenues
whose prices have soared. At her hidden off the beaten path warehouse,
she has done just that and scored a legion of loyal followers.
Some outstanding fashion buys include 1980’s Lili Rubin couture
evening gown in black and white ruffles at $75 would easily sell
at Paper Bag Princess for $500. Another great find that is being
shown in all the fashion mags now was a fully sequined A-line mini
dress at just $38. An authentic Kimono silk Happy Coat is here at
just $42. A 1950’s wool grey coat with a lamb’s fur
collar was a steal at $45. I’d expect to pay upwards of $80-$120
for this anywhere else. A 1970’s, faux leopard fur coat was
also at just $45. I also found an amazing 1950’s pin tucked
“Lucy” dress for $42 and a 1960’s orange paisley
mini dress with a pleated skirt was simply killer At just $32 it
went from killer to unbelievable.
She had a rack of white a cream colored dresses from Edwardian
to 1960’s peasant dresses along with a large collection of
vintage bathing suits. There were cocktail dresses galore….
from the 1950’-1970. She even had ethnic dresses from tunics
to peasant all in mint to near mint condition.
This downtown treasure is unlike any other store I have been in.
There is sense of camaraderie here. As there are no dressing rooms,
no men are allowed. Women help other half dressed women with their
zippers, buttons etc. They share advice, vintage shopping stories
and styling tips. Shareen will happily give her advice and even
help style you. But be forewarned, the really good stuff can go
quickly…. everyone wants first dibs on her one-of-a-kind gems.
This “no-boys-allowed” vintage clothing mecca has women
playing dress up and building their wardrobes with quality vintage
pieces all at prices that are way lower than anywhere else. If you
love vintage, you’ll have a fashion play date like no other.
What a find!
Shareen Vintage
”Vintage & Eclectic Clothing for the Urban Gypsy”
350 N. Ave 21
Los Angeles 90031
323.276.6226
Open limited hours:
Wednesday 9am-5pm
Saturdays 9am-5pm
Sundays 12 noon -5pm
*** Down the street is the Saint Vincent De Paul Society Thrift
store. If you’re a thrift store junkie and have not visited
St. Vincent, you are missing out on one of LA’s very best
thrift stores. Funky and huge, it is not for the snobby bargain
shopper. Only the intrepid, adventurous, no holds barred bargain
hunter will do well here. I walked away with 8 red wine crystal
goblets for $6.43. Hunting can pay off big here or exhaust you and
leave you empty handed.
The Goodwill industries distributing warehouse is located right
there too. But it was way too cluttered and nasty to handle. I’d
pass on it.
Suzanne O'Connor
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